Chelsa Ziegler
347-559-2078
chelsaziegler@gmail.com
Brooklyn, NY
Objective
Design Director with extensive experience creating branded statements across multiple categories of footwear. A creative team leader with a lifelong passion for quality product that excels at cross-functional communication, attention to detail, and organizational skills.
Experience
Sr Designer- Corso Como
Camuto Group
2017-2020
Lead designer for the Corso Como brand direction based on stylish comfort driven market research and development, projected sales growth, and trend forecasting insights. Managed design team in the creation of a cohesive seasonal collections for Nordstrom's; from prototypes to pre-production. Presenting collections at market week and one-on-one customer meetings to design exclusive product with buyers. Creating post-market CAD illustrations for custom orders while samples were being developed. Extensive experience traveling to China for design corrections & sourcing new suppliers.
Freelance Creative Consultant
Strada Shoes LTDA
2016-2017
Consulting Creative Director for the Ciao Bella footwear line, provided brand specific trend boards, material/color direction, & competitive market research. Developed all footwear sketches for the season as well as collection detailing for a cohesive market collection.
Design Director- Fergie Footwear
Caleres, LLC
2013—2016
Designed a fashion forward line of footwear for the Fergie brand, focused on growing a core business as well as accelerating key trend items for the season. Analyzed the European market by competitive shopping, trend scouting, and attending relevant material trade shows for the upcoming season. Traveled to China for correcting prototypes and managing the pre-production fit process and quality control.
Design Director- Private Label Division
Caleres, LLC
2012—2013
Partnered with Macy’s private label team to launch and grow the BarIII brand. Managed a team of designers to provide customized product and direction for private label brands at Kohls, JCPennys, and Target. Assured profitability through cost-conscious methods of design, development, and production by closely managing expenses into the budget parameters.
Designer- Etienne Aigner
Caleres, LLC
2009 - 2012
Sketched all design concepts for the line and presented them to the Creative Director as an organized branded statement. Specialized in creating custom hardware designs for the brand, inspired by Aigner’s equestrian heritage. Managed all seasonal creation and product entry into the PLM system.
Associate Designer- Via Spiga & Badgley Mischka Belts & SLG
Roma Industries
2006 - 2009
Produced concept sketches, material pre-orders, and component 3D technical drawings in CAD. Efficient daily communication with Asian and Italian vendors to provide direction for the specifications of leather, hardware, and style development.
Education
Cordwainers
Footwear Construction & Design
Fashion Institute of Technology
AAS Apparel Design
University of Wisconsin- Madison
BS Textile & Apparel Design
2008
2005 - 2006
2002 - 2006
Skills
- Footwear Construction
- Illustration & Sketching
- Adobe Suite CAD design
- PLM System Expertise
- Brand Management
- MS Office Powerpoint, Excel, & Outlook
- Coordinating & Developing leather, synthetics, & custom print designs
- Photography & Retouching
- Social Media Storytelling
- Art Direction Management
- Trend Presentations
- Streamlined multitasking
- Over 10 years of traveling to Asia to work with factories in sample development, correction, & fit
Selected Work
Fergie Footwear
Etienne Aigner
BarIII - private label brand for Macy's