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Chelsa Ziegler


Brooklyn, NY 


Design Director with extensive experience creating branded statements across multiple categories of footwear. A creative team leader with a lifelong passion for quality product that excels at cross-functional communication, attention to detail, and organizational skills. 


Design Director- Fergie Footwear
Caleres, LLC


Designed a fashion forward line of footwear for the Fergie brand, focused on growing a core business as well as accelerating key trend items for the season. Analyzed the European market by competitive shopping, trend scouting, and attending relevant material trade shows for the upcoming season. Traveled to China for correcting prototypes and managing the pre-production fit process and quality control. 

Design Director- Private Label Division
Caleres, LLC


Partnered with Macy’s private label team to launch and grow the BarIII brand. Managed a team of designers to provide customized product and direction for private label brands at Kohls, JCPennys, and Target. Assured profitability through cost-conscious methods of design, development, and production by closely managing expenses into the budget parameters.

Designer- Etienne Aigner
Caleres, LLC

2009 - 2012

Sketched all design concepts for the line and presented them to the Creative Director as an organized branded statement. Specialized in creating custom hardware designs for the brand, inspired by Aigner’s equestrian heritage. Managed all seasonal creation and product entry into the PLM system.

Associate Designer- Via Spiga & Badgley Mischka Belts & SLG
Roma Industries

2006 - 2009

Produced concept sketches, material pre-orders, and component 3D technical drawings in CAD. Efficient daily communication with Asian and Italian vendors to provide direction for the specifications of leather, hardware, and style development.


Footwear Construction & Design

Fashion Institute of Technology
AAS Apparel Design

University of Wisconsin- Madison
BS Textile & Apparel Design


2005 - 2006

2002 - 2006


  • Footwear Construction
  • Illustration & Sketching
  • CAD & PLM System Expertise
  • Brand Management
  • Photography & Retouching
  • Social Media Storytelling
  • Art Direction
  • Trend Presentations

Selected Work

Fergie Footwear

Etienne Aigner

BarIII - private label brand for Macy's

Using Format